The Australian Fashion Awards are a celebration of the visionary ideas, leaders and companies redefining the fashion business landscape, setting new standards of excellence in the thriving $23 billion sector. From groundbreaking marketing campaigns and sustainable practices to innovative applications of design and technology, the Australian Fashion Awards are tailored to apparel, footwear and accessories businesses.

“In developing the awards programme, we wanted to recognise the unique capabilities of the Australian fashion industry. Fashion stands apart from retail as a sector where creativity meets commerce, fuelling economic growth while driving innovation through creative ideas and design.” – Assia Benmedjdoub, publisher

These awards are open to consumer-facing brands, etailers and retailers in fashion, footwear and accessories.

The Australian Fashion Industry Awards will include twelve categories that demonstrate values of innovation, excellence and leadership.

Marketing Campaign of the Year

This award recognises a successful fashion marketing campaign with clear objectives, creative and effective implementation and demonstrable results.

Sustainability Excellence Award

This award recognises initiatives, projects and strategies which have contributed to better sustainable business practices.

Team of the Year

This award recognises teams that have made a demonstrable contribution to the objectives set out by a business.

Design Excellence Award

This award recognises a fashion range or collection that has delivered creative and commercial outcomes.

The Gamechanger Award

This award recognises a strategy, idea or project which has changed the game and solved a business challenge.

Best Use of Technology

This award recognises the innovative use of technology to deliver business objectives.

Best store design

This award recognises a retailer that has created a store design which reflects strong brand values, creativity and drives success through innovative design.

Emerging Brand Award

This award celebrates a fashion brand or retailer in its early stages that has demonstrated strong growth, innovation and market potential. The brand must be under 5 years old.

Industry Collaboration Award

This award recognises partnerships or collaborations between brands, designers, or suppliers that have resulted in outstanding creative and commercial outcomes.

(Note: for this award is it possible to have a banner or sticker next to it that says “OPEN TO SUPPLIERS”)

Positive Impact Award

This award recognises a business, strategy or initiative that has driven a positive social or charitable impact within the community.